8
WHAT’S NEXT?
We aren’t called FutureCast for nothing. Looking ahead is what we do. We have a point of view—based on reams of primary and secondary research, data, and analytics referenced throughout this book—about how great brands can future-proof themselves by harnessing the power of the Pivotal Generation, the most influential and sophisticated consumer group we’ve ever seen. Leaders who understand that progress requires change and that change requires courage will pave the way. Leaders like yourselves.
Most of this book has been dedicated to understanding and marketing to Pivotals today, but we want to conclude with predictions for the future: three key considerations as you position your brand in the years to come.
Here we go.
YOUTH CULTURE ...
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