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Marketing to Gen Z
book

Marketing to Gen Z

by Jeff Fromm, Angie Read
March 2018
Intermediate to advanced
224 pages
5h 7m
English
AMACOM
Content preview from Marketing to Gen Z

INTRODUCTION

Kate Jackson, a 17-year-old from Kansas City, Missouri, is just finishing her shift as a dishwasher and busser at Heirloom Bakery and Hearth. As usual, Kate is in a bit of a rush to get home to finish her homework, so she stops at one of her favorite restaurants, Chipotle, to grab a burrito bowl before heading home to hit the books.

Kate is a senior at Lincoln College Prep Academy, but tomorrow morning she’ll head to Penn Valley Community College, where she’s enrolled in its early college prep program. When she graduates from Lincoln Prep next spring (with honors), she will have earned both a high school diploma and an associate’s degree. She’ll also have about 60 college credits, which means she’ll automatically be a junior in college. ...

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Publisher Resources

ISBN: 9780814439289