March 2018
Intermediate to advanced
224 pages
5h 7m
English
Content preview from Marketing to Gen ZBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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METHODOLOGY
The key questions that served as the cornerstone of our research included:
1.How is Gen Z different from the Millennial generation?
2.What does Gen Z believe and value?
3.What perspectives shape their experiences?
4.When faced with decisions, what drives Gen Z to make a choice?
5.What makes brands relevant to Gen Z?
Our primary piece of research was a quantitative, cross-generational, nationally representative study fielded in September 2016. We explored purchase and spending behaviors, attitudes, beliefs, and motivations across all generations (Gen Z = age 15–19, Millennials = 20–35, Gen X = 36–51, Boomers = 52–70; total sample size 2,039, of which 505 were Gen Zs) as they related to:
- Views on self (health/wellness/nutrition), society ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.