Acknowledgments
From Both of Us
A big thanks must go to the Millennial thought leaders, brand leaders, and experts and entrepreneurs who graciously gave their time and insights throughout the writing of this book. Thanks also to Ellen Kadin and Erika Spelman at AMACOM, and to Ginny Carroll at North Market Street Graphics, for patiently guiding us through the publication process. Without our agent, Loretta Barrett, we would not have had the good fortune of working with them.
From Jeff Fromm
In the marketing world, we are always looking for the sweet spot—fresh and actionable insights. It’s a search that we at Barkley engage in daily for our clients, but it was our colleague Brad Hanna who suggested we chronicle our knowledge about American Millennial ...
Get Marketing to Millennials now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
