Marketing to Millennials

Introduction

Get ready, America. With more than 80 million in their ranks, the Millennials (born between 1977 and 1995) are taking center stage. Comprising roughly 25 percent of the U.S. population, as a group they are larger than the Baby Boomers (born 1946 to 1964) and three times the size of Generation X (born 1965 to 1976).

But it’s not just their size that’s impressive. Collectively, they are exerting their power and influence like no generation that’s come before.

In the United States, Millennials are flexing their political muscle, having been widely credited with helping to elect the country’s first African-American president.

Look to the business world, and you’ll find entrepreneurial-minded Millennials launching multi-billion-dollar ...