CHAPTER 8
Epilogue
Now that you are familiar with the new rules of Marketing to Millennials and you have a better understanding of the generation, you likely have some big questions, such as: Where do I start?
Millennials are not a homogeneous cohort, and applying the new rules is not a one-size-fits-all solution. Each rule can be interpreted differently to optimize the targeting of your core audience.
Before closing, we thought it would be helpful to leave you with some additional considerations and suggestions as you move forward with your own plans for engaging members of the exciting Millennial generation.
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