CHAPTER TWELVE
New Job as a Marketing Manager
When you expect more, you get more.Anonymous
REORGANIZING THE MARKETING DEPARTMENT
The position of the marketing manager in ITC was a newly created post. Traditionally, the four marketing services: product development, advertising, market research, and supplies (of manufactured stocks ex-factories) were headed by separate managers. While, usually, these four displayed considerable cooperation, yet there was a hiatus and several times they would be pursuing their pet projects rather than moving in the same direction.
There is some merit in the managers pursuing such projects, which, in their individual perception, are important and innovative because sometimes this would result in the creation of ...
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