Earn success rather than await a gift.S.K. Mehta
On returning back to India, The Indian Express Group of newspapers asked me to join them as a consultant to rev up the business wing of their organization, particularly marketing. My friend and ex-colleague in TOI Nippy Singh was already working there. The chief executive and the editor-in-chief of this group was Shekhar Gupta, an extremely clever and energetic man.
While the editorial wing of The Indian Express (IE) functioned fairly efficiently, except in time-keeping, the business side was a veritable mess. Sales of all brands, particularly IE, were either stagnant in a growing market or declining.
Distribution network had shrunk, ...