CHAPTER TWENTY
Stymied at The Indian Express
Earn success rather than await a gift.S.K. Mehta
On returning back to India, The Indian Express Group of newspapers asked me to join them as a consultant to rev up the business wing of their organization, particularly marketing. My friend and ex-colleague in TOI Nippy Singh was already working there. The chief executive and the editor-in-chief of this group was Shekhar Gupta, an extremely clever and energetic man.
STATE OF AFFAIRS
While the editorial wing of The Indian Express (IE) functioned fairly efficiently, except in time-keeping, the business side was a veritable mess. Sales of all brands, particularly IE, were either stagnant in a growing market or declining.
Distribution network had shrunk, ...
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