O'Reilly logo

Marketing to Win by Satish Mehta

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Preface

The main purpose of this book is not to teach the theory of marketing management by the conventional step-by-step method. A number of comprehensive books and several instruction courses on this subject are available now. I regard this process of learning from books and/or courses just as essential to provide a firm base of knowledge for a marketer as it is for a medical practitioner.

My primary purpose for writing this book has four additional dimensions:

First, to provide a near-live experience of the competitive scenarios for readers to figure out how environmental discontinuities can be perceived, economic changes tracked down, and subterranean socio-cultural trends discerned from the grey vastness of circumstances.

Second, to understand ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required