October 2024
Beginner
400 pages
11h 1m
English
Content preview from Marketing with AI For Dummies
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Introduction
Technology can revolutionize our lives in unimaginable ways. Many people don’t remember life before e-mail, the World Wide Web, mobile phones, and video streaming. Work routines often rely heavily on laptops, wireless Internet, and search engines. The transformations driven by artificial intelligence (AI) fall into this same category of technological shifts but, arguably, will be more dramatic than any of the other shifts that came before.
When ChatGPT 3.0 launched in November 2022, AI moved to the forefront of everyday technology use. ChatGPT quickly became one of the fastest-growing apps in history, marking a pivotal shift in the use of AI in everyday life.
Every marketing sub-function — annual planning, strategy, research, campaign development, ad production, media planning, analytics, CRM — stands poised for a transformation with the advent of AI. Marketers will copilot every activity with AI, leading to more insightful, creative, personalized, and impactful marketing than ever before.
About This Book
Discussing technological transformations in broad terms can feel abstract. In this book, you can find out how AI’s impact on everyday lives is becoming increasingly tangible and personal, and what that means for your work in marketing.
Marketing with AI For Dummies breaks down the implications of using AI for marketing into digestible pieces, making the subject accessible to any marketer. It provides definitions, frameworks, concepts, case studies, and practical ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.