Chapter 3
Launching into the AI Marketing Era
IN THIS CHAPTER
Accepting AI as your marketing partner
Considering the influence of AI marketing on business
Setting foundational elements for AI marketing
Developing a strategic approach to AI marketing
When you want to enter the world of artificial intelligence (AI) marketing, you may find the question of where and how to begin quite perplexing. Maybe kick-start your journey by delving into AI through library books? Enroll in one of academic institutions’ myriad courses specifically designed for executives at your level? Or perhaps seek guidance from friends, colleagues, business partners, and industry thought leaders?
The answer can encompass all of the preceding options while you study and absorb knowledge about AI marketing. But don’t overlook the crucial component (which often goes unnoticed) that determines how you actively apply what you discover about AI marketing in a thoughtful manner. And instead of diving headfirst into a frenzy of experimentation by using tools such as ChatGPT or Midjourney, establish well-defined frameworks ...
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