Marketing with AI For Dummies

Chapter 11

Churn Modeling and Measurement with AI

IN THIS CHAPTER

Discovering the essence of churn modeling

Powering up your measurement operations with AI

Using AI tools to keep track of customer churn

Churn modeling (a technique for predicting customer behavior) helps your business make better decisions about its marketing strategies for customer retention. This chapter delves into the nuanced aspects of churn modeling, beginning with an overview and then exploring artificial intelligence (AI) techniques that make churn modeling all the more effective in the AI era. Identifying churn (losing customers) before it happens can help your business take proactive actions to retain customers. And so, in this chapter, I tell you about using AI-based churn modeling to define and inform customer retention strategies.

Effective churn management heavily depends on the sophistication of your measurement operations (which are how you collect, process, and analyze customer data). You can use AI-driven data collection and monitoring techniques to provide a deeper, more accurate insight into customer behaviors and sentiment. And AI-based tools for visualization and reporting can help you, as ...