October 2024
Beginner
400 pages
11h 1m
English
Content preview from Marketing with AI For Dummies
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Chapter 11
Churn Modeling and Measurement with AI
IN THIS CHAPTER
Discovering the essence of churn modeling
Powering up your measurement operations with AI
Using AI tools to keep track of customer churn
Churn modeling (a technique for predicting customer behavior) helps your business make better decisions about its marketing strategies for customer retention. This chapter delves into the nuanced aspects of churn modeling, beginning with an overview and then exploring artificial intelligence (AI) techniques that make churn modeling all the more effective in the AI era. Identifying churn (losing customers) before it happens can help your business take proactive actions to retain customers. And so, in this chapter, I tell you about using AI-based churn modeling to define and inform customer retention strategies.
Effective churn management heavily depends on the sophistication of your measurement operations (which are how you collect, process, and analyze customer data). You can use AI-driven data collection and monitoring techniques to provide a deeper, more accurate insight into customer behaviors and sentiment. And AI-based tools for visualization and reporting can help you, as ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.