Chapter 14
Developing Creative Assets
IN THIS CHAPTER
Creating a hidden object image with AI
Using AI to come up with brand new visuals
Working with AI tools to improve existing images
Making your creative team even better with AI tools
An exciting dimension of generative artificial intelligence (AI) is its potential use for the development of creative assets in marketing. Artists, graphic designers, marketing agency leaders, marketers of various levels, and even operational executives increasingly use generative AI text-to-image and image-to-image asset creation to augment their presentations. These efforts enhance marketing campaigns and even create new designs and artwork from scratch.
Many creative leaders may argue (and understandably so) that the creative capabilities of generative AI today are no match for what human beings can do. That may be true for now, but the situation is unlikely to remain the case in the years ahead. In 2023 and 2024 alone, generative AI tools such as Adobe Firefly, Midjourney, and Stable Diffusion advanced immensely in their capabilities; for example, ...
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