Chapter 17
Fine-Tuning Content with Localization and Translation
IN THIS CHAPTER
Using AI for localization and translation of your marketing endeavors
Examining strategies for engaging AI in localization and translation activities
Working with real-time AI localization and translation solutions
When crafting consumers’ digital experiences, you must keep localization and translation paramount so that you can engage a global audience effectively. In fact, businesses that market in multiple countries can’t run effectively without strong localization and translation strategies. Historically, businesses applied these efforts to localizing and translating the company’s website content, but they now extend the practice to all digital advertising and many customer relationship management (CRM) programs, too. Artificial intelligence (AI) can play an important role in making the process of localization and translation more efficient and effective.
Consider a multinational e-commerce platform, such as Amazon, which localizes its website for different countries so that it can enhance the shopping experience worldwide. Amazon accomplishes this goal by translating product descriptions, adapting ...
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