CHAPTER 1 What is social media? Policy, plan and profitability

Key areas we will cover in chapter 1:

  •  social media explained
  •  growing your business with social media
  •  making an effective social media plan
  •  what makes people share?

If you think social media is a fad for the young ones and that you are too old to even contemplate it, never mind finding the time or having the resources to do it, then you should read on.

What is social media and is it a fad?

I have heard people say, ‘I have no time for social media’, to which I respond, ‘You have no time for marketing your business and building relationships with prospects and customers?’

Think about that for a moment.

Yes it takes effort, but so does every aspect of running a successful business, and there are tools available to help you pull it all together. When we put our plan together later on in the chapter, you will see how easy it will be.

You may also think that your customers and prospects are not on social media, and so social media can’t help your business. Did you know that the fastest growing demographic on Facebook is ...

Get Marketing with Social Media: 10 Easy Steps to Success for Business now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.