CHAPTER 2 Facebook basics and content ideas

Key areas we will cover in chapter 2:

  •  choosing which page to use for business or pleasure
  •  content ideas for a successful page
  •  Facebook ads and what they should include
  •  managing your fans.

Facebook was originally set up for people who wanted to keep in touch while at college and university, but the site has morphed into something much more than that. With over one billion users registered, and about 70 per cent of those users living outside the US, it is a global phenomenon.

Quick stats

Here are some interesting Facebook stats:

  •  there are over one billion users worldwide
  •  50 per cent of active users log on daily
  •  the average user has 130 friends on Facebook
  • the fastest growing demographic is females over 55.

Using Facebook ...

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