Marketing with Social Media: 10 Easy Steps to Success for Business

CHAPTER 7 Google+ and why it’s important for SEO

Key areas we will cover in chapter 7:

• using Google+ for SEO
• why Google+ is different from the rest
• the power of Google authorship.

Google+ is a social media platform that sits somewhere between Facebook and LinkedIn. Owned by Google, it has great search engine capabilities, particularly for a bricks-and-mortar business.

Quick stats plus.google.com

Here are some interesting Google+ stats:

• it was launched in 2011
• there are over a billion registered users worldwide
• it recently stipulated that if you wanted any other Google product such as Gmail, you had to open a Google+ account too, which is one reason it has created such a large user base, but not all users are active.

Advantages of Google+

With Facebook being your coffee shop of conversation, and LinkedIn being your boardroom, it’s hard to see where Google+ fits in, and that ...