Appendix 1

Reading List – Books

•  Arden, Paul. It’s Not How Good You Are, It’s How Good You Want to Be (2003).Arden challenges readers to answer one simple question: how good do you want to be? This publication resembles a pocket “bible” for the talented and timid to make the unthinkable thinkable and the impossible possible.

•  Arden, Paul. Whatever You Think, Think The Opposite (2006). As a follow-up to the It’s Not How Good You Are publication, What You Think challenges the reader to think differently about a variety of topics. Such a format pushes people to get uncomfortable in their thinking so they can achieve a new level of achievement.

•  Cathy, S. Truett. How Did You Do It, Truett?: A Recipe for Success (2007).Truett opened his first ...

Get Marketing Your Value now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.