June 2013
Beginner
448 pages
15h 21m
English
Content preview from Marketing
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1
Introduction tomarketing
1.1 Introduction
We begin by examining the basic idea of marketing as a business discipline. The concept of marketing is not particularly complicated or even original. Sayings such as ‘the customer comes first’ or ‘the customer is always right’ have been used by forward-thinking merchants and entrepreneurs ever since the Industrial Revolution. Marketing is a more formal business orientation, based on a simple principle of consumer sovereignty that has developed into a management discipline over the years. The subject of marketing as a management discipline originated in the USA in the 1950s, but its origins go back much further. As William J. Stanton of the University of Colorado has stated, ‘the foundations of marketing ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.