June 2013
Beginner
448 pages
15h 21m
English
Content preview from Marketing
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
2
Themarketing-orientatedorganisation
2.1 Introduction
Marketing maturity does not happen at a stroke. It tends to be a gradual developmental process. Many firms who have reached a full marketing orientation have done so by evolving through secondary stages of development.
Generally speaking, there are three basic types of business orientation: production orientation, sales orientation and marketing orientation. These can be viewed as being hierarchical, and usually sequential, stages of development. Many basically production-orientated firms develop greater sales awareness and begin to place much greater importance on moving products on to the consumer through the use of sales push programmes and techniques, rather than through producing objects ...
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