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Marketing,that works in India by Y Moorthi

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CHAPTER 1

 

1. Viveat Susan Pinto and Surajeet Das Gupta, ‘Bharat Closes in on India in FMCG Consumption’, Business Standard, 05 September 2011. http://www.business-standard.com/article/compa-nies/bharat-closes-in-on-india-in-fmcg-consumption-111090500023_1.html

2. Vineet Agrawal, President, Wipro Consumer Care Lighting.

3. The Hindu Business Line Bureau, 2009, ‘CavinKare’sSpinz Revamped; Gets New Brand Ambassador’. The Hindu Business Line, 29 April. http://www.thehindubusinessline.com/todays-paper/tp-marketing/cavinkares-spinz-revamped-gets-new-brand-ambassador/article1050361.ece?ref=archive

4. Meera, 2011 ‘The Talcum Is Forever?’, The Hindu: RetailPlus, 12 May. http://www.hindu.com/rp/2011/05/22/stories/2011052250020100.htm, accessed on ...

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