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Marketing,that works in India by Y Moorthi

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CHAPTER 20

 

1. ‘Controversy Hit IPL Game Fast Losing Followers’, HT Correspondent, Hindustan Times New Delhi, 26 April 2014, First published: 23:37 IST. http://www.hindustantimes.com/specials/cricket/ipl-2014/ipl2014-dontmiss/viewer-saturation-recent-controversies-cause-dip-in-ipl-interest/sp-article10-1212639.aspx, accessed 09 August 2014.

2. Rebecca Ryan’s Profile, Nextgenerationsonsulting.com. http://www.nextgenerationconsulting.com/people/rr/, accessed 22 August 2014.

3. ‘Coolness’ Consultant Rebecca Ryan Works to Help Cities Like Madison Keep Young Talent Happy, Gayle Worland Wisconsin State Journal, Madison.com, 01 March 2005 12:00 AM. http://host.madison.com/lifestyles/article_b992d075-57f9-5dbe-8cec-ca079fd1e519.html, accessed 22 August ...

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