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Marketing,that works in India by Y Moorthi

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23

Technology

23.1  TECHNOLOGICAL CHANGES CAN REDEFINE INDUSTRIES RADICALLY

23.1.1  Adjustable Speed Drives

Technology is very important in industrial markets. Changes do happen in B2C markets as well. But they are not as elemental as they are in B2B markets. How much has talcum powder or toothpaste or toilet soap changed in the last 50 years? The answer is ‘marginally’ (most of it in packaging). But look at how robotics changed? Abell gives an interesting example of how technological changes put some competitors out of business.1 Speed drives moved from mechanically controlled to numerically controlled ones over the last five decades. Numerically controlled drives today are sleeker, noiseless in operation, take less space and also cost less ...

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