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Marketing,that works in India by Y Moorthi

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25

Pricing

25.1  HOW TO CHARGE A PREMIUM

25.1.1  Diamond Tools

Dr. Fritsch is a company which manufactures diamond tools with a strong presence in the Indian market (It is clearly a b2b product. When I mention the brand name however, many mistake it for a toothpaste or pharma brand. B2b brands are known only to their immediate customers.) It charges a premium on its products because it can prove that it delivers more than what has been paid for buying the product.

25.1.2  Auto Components

Bosch in India is more popularly known after its Indian arm MICO. MICO the company, however, has now been re-branded as Bosch.1 This is to align it better with the parent. In India, MICO was well known for spark plugs. But Bosch is globally well known for ...

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