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Marketing,that works in India by Y Moorthi

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Major Indian IT Service Companies

SWITCH is the acronym for Satyam, Wipro, Infosys, TCS, Cognizant and HCL—the six leading Indian IT service companies. (On a lighter vein SWITCH almost became WITCH after the Satyam collapse. With the merger between Tech Mahindra and Satyam, it has become TWITCH.) In the pages to follow, we look at how some of the IT service companies pitch to their customers. As mentioned, their customers are usually located abroad. But now with BRICS (Brazil, Russia, India, China and South Africa) countries growing in stature, and the melt down in the US and Europe post 2007, many Indian IT companies are looking at the Indian market as well. However, some of them do complain that Indian customers bargain more than their Western ...

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