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Marketing,that works in India by Y Moorthi

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29

Medium-sized IT Companies

Companies like Mindtree, Mphasis, L&T Infotech, Polaris, etc. are among the next rung of IT services companies (following TCS, Cognizant and other big companies). They are growing steadily though each company has its challenges and opportunities. In this chapter, we will discuss how they are dealing with their prospects and threats. For example, while Patni went for a big merger, Mphasis is looking to diversify its business beyond HP. A discussion on mid-sized Indian IT service companies follows.

29.1  MINDTREE

Mindtree started in 1999 with the idea of offering IT consultancy to corporates. It boasted of a star-studded team consisting of well-known names in IT industry like Ashok Soota and Subrato Bagchi. Mindtree ...

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