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Marketing,that works in India by Y Moorthi

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30

Emerging Companies

Among Indian Information and Communication Technology (ICT) firms, there are several “emerging companies”. Emerging ICT companies are small today but are promising. They have great potential. Their types and the verticals in which they operate are listed below. The classification given here however is not exhaustive or water tight. For instance, TELiBrahma can be classified as a mobile service company or a marketing enabling company. Here it has been classified as the latter. The classification is more for the purpose of illustrating the variety in the Indian IT landscape. It aims less at providing a theoretically tight compartmentalization of companies. (Like the rest of the book, this chapter also treats theory as an ...

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