Glossary of Acronyms
Acronym |
Expansion |
Explanation |
---|---|---|
B2B marketing |
Business-to-business marketing |
Where products and services are sold not to individuals but to a company or an institution. E.g. Dell selling a 100 laptops to say Tata Motors or IIM. |
B2C marketing |
Business-to-consumer marketing |
Where products and services are sold to individuals and not to institutions. E.g. Dell selling a laptop to me or you. |
BFSI |
Banking, Financial Services and Insurance |
BFSI-related software is the fastest growing business for IT companies. |
EBITA/EBIT |
Earnings before interest, taxes |
Interest payment is due to debt/loans. This is usually a big concern for companies that borrow heavily to grow. |
EBITD |
Earnings ... |
Get Marketing,that works in India now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.