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Marketing,that works in India by Y Moorthi

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Glossary of Acronyms

Acronym

Expansion

Explanation

B2B marketing

Business-to-business marketing

Where products and services are sold not to individuals but to a company or an institution.

E.g. Dell selling a 100 laptops to say Tata Motors or IIM.

B2C marketing

Business-to-consumer marketing

Where products and services are sold to individuals and not to institutions.

E.g. Dell selling a laptop to me or you.

BFSI

Banking, Financial Services and Insurance

BFSI-related software is the fastest growing business for IT companies.

EBITA/EBIT

Earnings before interest, taxes

Interest payment is due to debt/loans. This is usually a big concern for companies that borrow heavily to grow.

EBITD

Earnings ...

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