Chapter 5. The Secret Public Relations Campaign
With so many forces at work, with so many emotions in play, the public relations campaigns that were being waged in the name of Martha Stewart had a sometimes haphazard, erratic appearance. Even worse, some of those campaigns seemed to have no effect whatsoever.
At first, Susan Magrino took charge of Stewart's public relations; then Stewart turned to the Brunswick Group; then to George Sard of Sard Verbinnen. At times she employed others like Howard Rubenstein and Gershon Kekst on an adhoc basis.
Even as all these campaigns were working on her behalf, she was conducting a highly secret public relations operation, details of which have not surfaced until this book.
Her relationship with George Sard ...