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Mashups: Strategies for the Modern Enterprise by J. Jeffrey Hanson

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Chapter 9. Mashup Forecasts and Trends

An enterprise mashup environment offers enterprises many opportunities to integrate data and systems that prove useful in daily business operations. Using this integration in an intelligent manner can make a huge difference in an organization’s bottom line. Exploiting the dynamic nature of an enterprise mashup infrastructure to achieve strategic objectives can prove profitable for an organization over time. Aside from helping domain experts for a business meet market needs responsively, a mashup infrastructure enables an enterprise to realize reduced costs in application development and maintenance. In a mashup environment, services and applications can be created by non-IT people, therefore reducing typical ...

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