CHAPTER 13Project Initiation

In the previous chapter we showed the approaches to building a robust and compelling business case for the MDM initiative, and also demonstrated the value and the scope of the MDM roadmap. At this point, let’s assume that the business case, the initial definition of the MDM roadmap, and the business drivers, objectives, and value propositions for the overall MDM program or specific MDM projects have been established and agreed upon within the organization. This agreement should result in senior management’s issuing marching orders to the Information Technology organization to proceed with the project.

Senior management will want to know how the project is to be organized and planned and the major project or program ...

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