CHAPTER 15Beyond Party Match: Merge, Split, Party Groups, and Relationships

The previous chapter provided an in-depth discussion of how an MDM solution enables entity identification using various attribute- and record-level matching techniques. Although we discussed entity identification in general terms, we concentrated on the easier-to-explain Customer domain to describe the process of identification in a sufficient level of detail.

Merge and Split

We use the same approach and continue this discussion by taking a closer look at the complementary operations of entity merge and split, and will try to explain these operations both in general terms as well as using the specifics of merging and splitting entities in the Customer domain.


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