July 2011
Beginner to intermediate
272 pages
7h 19m
English
Content preview from Master Data Management in Practice: Achieving True Customer MDM
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Part I: Planning Your Customer MDM Initiative
This segment addresses the aspects of defining the underlying scope, approach, architecture, and objectives necessary for planning a Customer MDM initiative. We review the various types of MDM initiatives and how each has a somewhat different objective and carries distinct levels of complexity, risk, and impact. Implementing a successful Customer MDM initiative starts with choosing the right approach that will drive the proper fitting of the MDM practices to an enterprise architecture and business model. This section closely examines the planning and decisions needed regarding the MDM objectives in general, the concept and dynamic of data ownership, why cultural change may be needed for your MDM initiative to succeed, and what type of products, tools, and vendor services need to be considered for priming your MDM engine.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.