Master the Challenges of Multichannel Pricing

Book Description

Retail customers may accept different prices on different channels — but retailers need to manage new complexities to make it work. These include understanding what customers value in each channel and how that affects what they will pay, giving store employees the right language for talking about price differences, and working out operational challenges. Getting it right has a real payoff: Retailers that effectively price differently across all channels see bottom-line growth of 2 to 5%.

Product Information

  • Title: Master the Challenges of Multichannel Pricing
  • Author(s): Walter Baker, Gadi BenMark, Manish Chopra, Sajal Kohli
  • Release date: October 2018
  • Publisher(s): MIT Sloan Management Review
  • ISBN: 53863MIT60118