image CHAPTER 5

The International Move Challenge

Oscar Barrow knew he’d eventually end up in China.* He’d spent the past ten years working his way up the ladder at U.S.–based Genera Pharmaceuticals. His ascent had been rapid—from an entry-level position in manufacturing to a general manager post in one of the company’s biggest domestic plants. The next logical step was overseas experience, and Genera boasted multiple operations in China. Oscar had eagerly anticipated the challenge of managing new people in a different culture. But the ambitious executive severely underestimated how stressful the transition to an international assignment would be—for ...

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