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Frontend Optimization Techniques

This chapter of our book is about frontend performance and optimizations. In the world of e-commerce, every second, and every millisecond, count. Fast and responsive websites might be the reason why customers make purchases on one website and not on the other. A slow website, broken user interface, and long waiting times will cause users to drop out and look for the same products elsewhere.

Adobe Commerce (AC) is a challenging platform to optimize; there’s no doubt about it. At some point, we will reach a wall that we won’t be able to break without implementing highly customized solutions. The reason behind this is simple – this platform has been designed to be very flexible in terms of JavaScript, and this ...

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