July 2016
Beginner to intermediate
396 pages
7h 17m
English
book
Mastering Business Intelligence with MicroStrategy
by Dmitry Anoshin, Himani Rana, Ning Ma, Neil Mehta
Content preview from Mastering Business Intelligence with MicroStrategy
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Four steps to achieve data mining in MicroStrategy
Typically, we follow four steps to perform data mining: creating a dataset, selecting variables, developing the model, and deploying the model:
Let us try doing some data mining and predictive analysis following these steps. Let's say we need to prepare a back-to-school marketing campaign by sending out promotional mail. Our resources are limited, so we want to reduce costs by sending only to those that are most likely to respond. We have customers' demographic information and their previous response records from the last campaign.
Creating a dataset
Suppose we have the following demographic information: ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.