Chapter 11. Big Data Analytics with MicroStrategy
Data with no analysis has no value, and similarly, for analysis we need data. Therefore, the two terms, data and analytics, go together and form big data, Business Intelligence analytics. There are several factors that drive Business Intelligence (BI), and a few of these are:
- Speed: Every organization wants to eliminate delays in getting processed information such as reports and dashboards in order to make early and quick business decisions.
- Intelligence data: This means use of lots of data and information for predictive and proactive analysis. This data can be of different data types and from multiple sources.
- Effectiveness: This helps manage costs by increasing productivity for a business.
Big data ...
Get Mastering Business Intelligence with MicroStrategy now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
