Mastering Communication at Work, Second Edition: How to Lead, Manage, and Influence, 2nd Edition

CHAPTER 2

MANAGE YOUR ETHOS

Aristotle, round two. The Greek term ethos translates loosely into English as ethics. In communication at work, ethos refers to credibility. It is your credibility that enhances your ability to persuade people. Master communicators know their ethos and use it to strengthen the influence of what they say. In this chapter, you will learn what ethos is, how you create it, and why managing it well will help you become a stronger leader and more effective manager.

The Second Technique: Manage Your Ethos

Your credibility determines your ability to lead and manage effectively. Aristotle was entirely correct that communication is the most consistent determinant of ethos. At the same time, you have to manage other qualities ...