Mastering Communication at Work, Second Edition: How to Lead, Manage, and Influence, 2nd Edition

CHAPTER 4

FRAME

Framing is intentionally choosing words to set your listener’s expectations. Leaders and managers too often say things that send the wrong message and unintentionally bring up topics that distract their teams. Organizations send out global communications that disengage their people. In this chapter, you’ll learn how to choose the right language and to emphasize the parts of a message that you want your listeners to focus on.

How to Grab Your Listeners’ Attention: Doug Ludwig

Every day Doug Ludwig goes to work, someone could die. As a lead guide for Adventures on the Gorge in West Virginia, he is responsible for as many as eight rafts a day as they navigate the second-oldest river in the world. He could be leading a group of ...