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Mastering Digital Business - How powerful combinations of disruptive technologies are enabling the next wave of digital transformation by Nicholas Evans

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INTRODUCTION

Today, chief executive officers (CEOs) worldwide are applying digital transformation to re-think and re-design their traditional, existing business models and processes in the context of new disruptive technologies, digitally savvy consumers, ubiquitous computing and our globally connected society. This notion of digitisation is now affecting all aspects of business operations from innovation within and around actual products and services, to customer engagement, to the digital workplace, to business models and processes – and no industry is exempt.

The goal of this book is to provide a strategic guide for business and IT executives, applying today’s most disruptive technologies (including social, mobile, analytics and cloud (SMAC) ...

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