O'Reilly logo

Mastering Digital Business - How powerful combinations of disruptive technologies are enabling the next wave of digital transformation by Nicholas Evans

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

1 DESIGNING YOUR DIGITAL BUSINESS STRATEGY AND VISION

Software is eating the world.

Marc Andreessen1

In this chapter, we’ll explore the art of the possible with regard to digital business, why it’s so disruptive to traditional business models, and how to prepare for disruption in your industry. We’ll also look at some industry examples, such as smart parking, where new digitally based business models can not only disrupt their target markets but can be quickly expanded into market adjacencies.

In terms of the art of the possible, due to the ‘digital medium’ these new business models are designed to operate in, they have the intrinsic potential to be more transformative than they would appear from the outside. By digitising a traditionally ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required