1 DESIGNING YOUR DIGITAL BUSINESS STRATEGY AND VISION

Software is eating the world.

Marc Andreessen1

In this chapter, we’ll explore the art of the possible with regard to digital business, why it’s so disruptive to traditional business models, and how to prepare for disruption in your industry. We’ll also look at some industry examples, such as smart parking, where new digitally based business models can not only disrupt their target markets but can be quickly expanded into market adjacencies.

In terms of the art of the possible, due to the ‘digital medium’ these new business models are designed to operate in, they have the intrinsic potential to be more transformative than they would appear from the outside. By digitising a traditionally ...

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