3 MAXIMISING THE POTENTIAL OF TODAY’S DISRUPTIVE TECHNOLOGIES FOR DIGITAL BUSINESS
Any sufficiently advanced technology is indistinguishable from magic.
Arthur C. Clarke1
One of the keys to maximising the potential of today’s disruptive technologies lies in exploiting them in powerful combinations. This chapter introduces the set of emerging and disruptive technologies – including SMAC technologies, plus wearables, robotics and the IoT – that are serving as foundational building blocks for new, digitally enabled business models. We look beyond some of the commonly cited examples of tech giants and business scenarios for each disruptive technology, to explore how leading organisations such as Uber, GOV.UK and the Mercedes AMG Petronas Formula ...