10 GAINING INSIGHTS FROM ANALYTICS
Information is the oil of the 21st century, and analytics is the combustion engine.
Peter Sondergaard, Gartner Research1
Throughout our examination of mastering digital business, we’ve seen examples of how information and data are playing a fundamental yet highly differentiating role across all aspects of digital transformation. New sources of data and new ways of storing, processing and analysing this data are being used to enable new platform business models, to create new value-added services by tapping into the data swirling around existing products and services, to differentiate the digital customer experience, to improve operational efficiencies (as we saw in our Industrial Internet scenarios such ...