12 MASTERING THE DIGITAL SERVICES LIFECYCLE AND SPEEDING TIME TO MARKET

Speed is the new currency of business.

Marc R. Benioff, Chairman and CEO, Salesforce1

Mastery of digital services is going to become a key competency for organisations to grow their business and build sustainable competitive advantage in the years ahead. It’s no longer sufficient to have an innovative set of products or services; you have to be a master of how you design, develop, deploy, manage and continually evolve your digital services as well.

In this chapter, we’ll explore how organisations can master the digital services lifecycle and look at the set of innovative service delivery techniques that are becoming essential to developing an end-to-end capability that ...

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