CHAPTER 1: WHY INFLUENCING MATTERS
Introduction to influencing skills
Carol works in IT and is a subject matter expert in cyber security. She has been tasked with presenting a case for developing an insider risk management programme to the senior leadership team. Carol is very uneasy about making the presentation as she doubts her ability to persuade C-suite executives of the business case for the investment.
Although this situation may not have direct parallels with your own, as leaders, managers, team members, project leaders, consultants or contractors in the workplace, whatever role we play, we all need to be able to effectively influence and persuade others to arrive at win-win situations.
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