CHAPTER 6Work Success

My model for business is the Beatles. They were four guys who kept each other’s kind of negative tendencies in check. They balanced each other and the total was greater than the sum of the parts. That’s how I see business: great things in business are never done by one person, they’re done by a team of people.

Steve Jobs

The Wealth in “We”

At no time in the business world do we more readily recognize the value of the word “we” than in those moments when everything is about to fall apart. Take, for example, a routine flight in February, 1989 that suddenly became anything but routine. United Airlines Flight 811 departed from the Honolulu Airport as usual, but within minutes of takeoff, a forward cargo door blew out, creating ...

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