E-Commerce Guidelines
Here is a quick overview of the four-main E-commerce related channel options. You will notice that the items marked with “ ** “ are elements that could have a negative impact on your overall market-entry strategy.
SELL FROM YOUR OWN IN-COUNTRY SITE |
SELL FROM YOUR OWN U.S.-BASED SITE |
Own Data & Design |
Leverage Authenticity |
Flexible Content |
Bypassing Some Market Barriers |
Control Your Brand |
Own Your Analytics |
Pricing Autonomy |
**No Brand Recognition/Overseas Traffic |
**Less Traffic |
**Embedded Payment Gateway Needed |
**Localized Language Options |
**Logistics Partner Required |
**ICP License Req. |
**In-House Tech Support |
**Third-Party Logistics |
**Lack Aftersales Service Options |
**Third-Party Payment Gateways |
|
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