Mastering Innovation’s Toughest Trade-Offs
Leaders must answer eight key questions to address the hidden tensions underlying innovation strategies.
The Research
- The authors conducted hundreds of in-depth interviews with senior executives (CEOs, board chairs, executive vice presidents, and business unit heads) and innovation managers across different industries and settings.
- They supplemented interview data with email correspondence, site visits, research gathered at industry events, and archival data from websites, blogs, social network profiles, and trade publications.
- They then followed an inductive approach to iteratively organize and reorganize the raw data to generate theories ...
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