Newsletters
When you acquire a new customer, it makes great sense to keep them interested in your offerings so that they will return again to make a purchase from your online store. The Cost of Acquisition for a sale is far less with a repeat transaction.
Magento 2 is able to help you keep your brand in front of your customers with basic email newsletter tools. With these tools you can:
- Allow customers to subscribe
- Create newsletter templates
- Schedule the sending of your newsletter
- Manage your subscribers
Tip
Magento will be the first to admit that their newsletter tools are pretty basic. If you want to be more sophisticated in how you construct your newsletters, segment your customers, and more, you should consider a more robust third-party tool. We ...
Get Mastering Magento 2 - Second Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
